Blogging plays a large part in the $400 billion content marketing industry. Blogs are an excellent way to make substantial extra income. They’re also powerful tools for generating traffic to your website.
Blogging isn’t just a part-time gig and a digital marketing tactic; it’s a very effective way to promote yourself. But there are right ways and wrong ways to approach blogging.
You can therefore take advantage of different strategies to maximize traffic. You can also make mistakes that will result in Google Analytics showing one visitor on your website. Do you know who that is? It’s you!
We will discuss the 8 deadly blogging sins to avoid in 2022 to grow your blog quickly in this article.
1 – You Picked a Poor Domain Name
Your very first step when starting a blog is to choose a domain name. Your website’s domain is the address internet users put into their browsers to locate your site. For example, at Rovity, the domain name is https://rovity.io.
It would be best if you made sure that people can quickly locate your website by picking the right domain name from the beginning. The following tips can help you:
- Choose an available domain name. Rovity helps you set up your domain free of charge as part of our web hosting services. To find out what names are available, please use the name search here. Don’t forget you can acquire a top-level domain if you can’t get a .com version for your desired extension.
- Just keep it simple. You’re going to have better success with your domain name if it’s shorter. Additionally, it is essential not to include words people commonly misspell. Remember how words will appear together when they are squished together. You do not want your domain name to be misunderstood, as it can mean more than one thing.
- Decide on your brand’s name. A business or brand name or your name is the best choice for a domain name.
2 – You Picked a Shady Web Host
Web hosting is the service that makes your website accessible on the internet, protects your site data, and keeps your website running smoothly.
Many web hosting companies exist, but they don’t provide the same quality services.
A leading hosting company like Rovity provides:
- Domain registration and Free domain names
- Free SSL certificate (A+ graded)
- One-click WordPress installs
- Unmetered bandwidth
- Multiple hosting options to match your specific needs
- High compute storage
- 99% uptime guarantee
- And many more!
It is tempting to go with any host, resulting in load time, storage, and website security issues. Instead, choose Rovity.
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3 – You’re Not Using WordPress
A lot of people use WordPress because it’s the best. More than 40% of the world’s websites run on WordPress, which has a market share of over 65%.
You might wonder why WordPress is so popular. Despite being around for so long, this CMS constantly innovates its interface over time in ways that make it easier to manage. There are lots of reasons to choose WordPress as your website building solution. It is already built, customizable, open-source, and simple enough for beginners to understand its works.
It’s not just for beginners. WordPress powers a large number of popular and complex websites, such as Skype and Disney. WordPress is also used by a lot of small websites that multiplied later.
Additionally, WordPress is supported by all major web hosting companies, making installation a simple one-click process. Our one-click installation option will assist you with starting a new blog without the headaches associated with it.
4 – You Pick an Ugly or Outdated Theme
I mentioned above that WordPress is an open-source platform. It means that anyone can develop themes and plugins that you can use.
One of the advantages is that you can access so many valuable tools at affordable prices or free. You don’t need any coding experience to get a great design and sophisticated functionality on your website. It’s just a matter of searching for the plugin or theme you’re looking for and installing it.
However, not all developers are equally good, which means some themes may be trash.
Some WordPress themes out there are limited, outdated, or too bloated with unnecessary code, causing your web page to load slowly.
You can avoid this problem entirely by selecting a good WordPress theme from the start. You can choose a theme for your project that is:
- Updated regularly
- Mobile-friendly (Responsive)
- Compatible with all browsers
5 – You Publish Inconsistently
Wildly successful bloggers will often advise you to publish consistently.
There is no requirement that you must publish every day. It’s okay if you don’t post every day as long as you have some posting pattern.
Readers only want to know when new content will come from you and when you are going to deliver on your promises.
Don’t forget—it’s much more critical to write helpful and engaging posts less frequently rather than post anything every day.
6 – You’re Not Writing for Your Audience
To capture your target audience’s interest over time, you must write about things that they care about rather than things that interest you.
Your current customer base can help you determine your target audience. Find the demographics, interests, favorite social media platforms, and purchasing patterns of your customers using your CRM, data, and market research.
Make sure you know clearly what your readers’ pain points are before you write your content. Write posts that speak to your customers’ problems, and you will find that your business will flourish.
You’ll see traffic spikes if you focus on writing blog posts that are entertaining, knowledgeable, or connect with your target audience.
7 – You’re Not Optimizing Your Posts for Searches
One of the primary purposes of blogging is to develop meaningful relationships with your readers. In the previous section, I mentioned that the topics you pick must resonate with your audience.
However, it is also crucial to keep in mind that if internet searchers cannot find your content, it will do little to no good.
There are many ways to generate traffic, but optimizing your posts for search engines is one of the best ways. Here are some SEO stats:
- More than 59% of the world’s web traffic comes from Google’s organic search.
- On Google, the first result receives approximately 32% of all clicks.
- 97% of companies with a blog have more backlinks to their website.
You see, it is essential to have organic search listings.
You have to learn how to utilize SEO best practices for bloggers if you want Google to find, crawl, and index your blog posts.
8 – You Do Not Promote Your Blog on Social Media
Although organic search results generate 300% more traffic than social media, it doesn’t mean social media isn’t valuable.
Content is consumed and shared on social media more than any other means today. And it’s not like the audience is small either.
Statistics from Statista suggest that the number of social media users will rise to 4.41 billion by 2025.
If your blog doesn’t have many followers, social media advertising could help increase its exposure. It would be best if you considered advertising to attract more followers. Consumers will continue to interact with a company if they follow it on social media.
91% of new followers will visit the brand’s website, 89% will purchase, and 85% will recommend the brand.
Remember that you can also drive traffic toward your blog with new platforms in addition to Facebook, LinkedIn, Twitter, and Pinterest. Put your blog content in front of the Gen Z crowd by using Snapchat and TikTok.
Begin Your WordPress Blog With Rovity Today!
Engaging with new readers through blogging is one of the best ways to attract new customers to your website. However, you should follow this advice to stay away from the most common blogging mistakes.
Rovity offers the best hosting service you will find anywhere, so start your blog off right. We offer secure, reliable, and affordable hosting at Rovity. Check out our website hosting plans today.