According to estimates, over 70% of Internet users will be accessing the internet using their phones than computers.
This means that mobile-friendly websites are a must.
However, optimizing your WordPress site’s mobile performance may seem like a challenging task.
Utilizing specific useful tools and adhering to best practices makes it easy to optimize your mobile device site.
Managing to provide a quality User Experience (UX) to visitors using smartphones and tablets is one of the benefits of building a responsive website.
This article will show you how to boost your site’s performance immediately on mobile devices.
Let’s get started!
Why You May Have to Optimize Your Website for Mobile
Since Google published that mobile-friendly websites rank higher in their search engine results, responsive design has become more popular.
Mobile browsing will be here for a long time.
Accelerated Mobile Pages initiatives prove that speed is a top preference for smartphone users.
Other benefits of optimizing your WordPress site for mobile include:
- Improved User Experience (UX): Your customers will be happier if your website is responsive and faster.
- Increased Mobile Traffic: If your site loads faster on mobile devices, mobile users will be more likely to return.
- More Conversions: Quick mobile performance can have a positive impact on your sales, downloads, and signups.
- Higher Social Engagement: Consumers on their mobile devices are more likely to share engaging content with friends, helping increase leads.
Finally, research shows that more than half of mobile users abandon a website if it takes more than three seconds to load.
Thus, improving the performance of your WordPress site on mobile devices makes perfect sense.
5 Tips for Boosting Your WordPress Site’s Mobile Performance
You now know why your WordPress site should be mobile-friendly. Let’s look at five simple ways to reach that goal.
No matter what your level of skill, you can implement these strategies.
1 – Select a Reliable Host
Optimal mobile performance requires a reliable hosting provider. In the absence of it, your speed-boosting efforts may not have much effect.
A stable host will provide a good uptime and can handle sudden traffic spikes.
Rovity is an excellent option if you’re on a budget. Our WordPress-optimized shared hosting plans will ensure optimal performance.
2 – Use a Responsive Theme
Look for themes that are lightweight and highly responsive when selecting a theme for your website.
Even though most developers nowadays ensure their products are mobile-friendly, it’s still wise to check.
Also, stay away from flashy themes with many complex elements or extra features. These can cause your website to slow down and frustrate your mobile users.
GeneratePress is one of the fastest themes on the market.
GeneratePress boasts clean code and modern-looking on all devices. Without coding experience, you’ll also be able to customize them.
Changing themes for an established site can be tricky. It involves rebranding and redesigning.
If you can cut a second or two off your loading times, it’s well worth the effort.
3 – Use Caching Plugins
Every time someone visits your site, your server has to work hard in the background to compile all the data and present its content to the user.
The higher the traffic level, the more notable the impact on loading times.
You can fix this by installing a caching plugin such as LiteSpeed Cache. LiteSpeed Cache is free and works well with Rovity’s LiteSpeed Web Server.
These tools enable your website to load faster the next time a user visits because they store copies of your webpages in the users’ browsers.
Rovity caches the copies on its origin servers and CDN as well.
You can use Google PageSpeed Insights, GTmetrix, or other tools to test the browser cache and website performance overall.
4 – Optimize Your Images
Images are a great way to get your visitors’ attention.
However, they can ruin your website’s performance, mostly if you upload them straight from your camera or phone.
If you want your website to load fast on desktop and mobile devices, you must optimize your photos for the web.
LiteSpeed Cache will automatically compress your images.
It also lazy loads images, boosting mobile performance further.
5 – Frequently Clean Your Database
Lastly, regular database cleanups should ensure that useless data isn’t slowing down your website.
You could delete trashed posts, spam comments, inactive plugins, and more.
All this data can quickly accumulate and adversely affect your site’s loading times.
With LiteSpeed Cache, you can optimize your database to run faster.
One of your top priorities should be optimizing your site for mobile devices.
Slow, unresponsive websites don’t favor you as most mobile users leave if the pages load too slowly.
Do you have any questions about optimizing your WordPress site for mobile devices? Let us know in the comments section below!